Reduce your Marketing Spend by Increasing your Buyer Psychology.
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“I’ve spent over 15 years Marketing & Advising within the Civil Engineering Industry, working alongside Industry Leaders, NDT developers and Engineers.
My marketing, behavioural science and engineering experience has helped others improve their focus and ROI, get in touch to see if they could be of benefit to your business and unique requirements.
The leading companies and successful individuals all utilise Behavioural Science, Critical Thinking, Buyer Psychology and Communication Discipline to maximise their ROI and so can you!”
– Jonathan Smith
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Changes you can apply immediately without damaging your existing efforts
Win attention, influence decisions, and avoid costly communication mistakes with:
✅ Behavioural Marketing & Buyer Psychology
✅ Neuroscience & Feel-Good Drivers
✅ Critical Thinking to avoid Manipulation Backlash
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Increase the chance of your listing being seen & clicked
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No meeting required. Simply enter your details to begin your journey of influence & persuasion
Changes you can apply immediately without damaging your existing efforts
Win attention, influence decisions, and avoid costly communication mistakes with:
✅ Behavioural Marketing & Buyer Psychology
✅ Neuroscience & Feel-Good Drivers
✅ Critical Thinking to avoid Manipulation Backlash
✅ Specific Suggestions & Quick wins
🔻 Submit your details below
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How you are seen on Social Media, trumps merely being on Social Media
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No meeting required. Simply enter your details to begin your journey of influence & persuasion
Changes you can apply immediately without damaging your existing efforts
Win attention, influence decisions, and avoid costly communication mistakes with:
✅ Behavioural Marketing & Buyer Psychology
✅ Neuroscience & Feel-Good Drivers
✅ Critical Thinking to avoid Manipulation Backlash
✅ Specific Suggestions & Quick wins
🔻 Submit your details below
FREE insights
Food for thought with Blogs & Articles
Why Your Marketing Plan Might Be One Bridge Collapse Away from Disaster
Tired of marketing agencies who think post-tensioning is a yoga pose?
In the world of bridge inspection and structural investigation, choosing the wrong marketing partner can cost more than just your budget it can cost your credibility.
Discover the three critical traits your marketing firm must have, and why industry knowledge isn’t a bonus – it’s non – negotiable.
Don’t stitch drill your strategy read on before you waste another penny.
If you only sell your product or service as a thing, you’re competing on features, price, and empty promises.
You’re marketing yourself as a commodity, no different from the next option in a Google search.
But when you shift your perspective and see your role as bridging the gap, everything changes.
You’re no longer selling coaching sessions, software, training, or consultancy.
You’re selling transformation a bridge from where someone is now to where they desperately want to be.
That bridge is what people are really buying.
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Words of wisdom to absorb or apply
Your Gap in the Market is taking people from where they are to where and who they want to be
Ensure your marketing efforts and personal interactions are primarily focussed on moving clients along their journey, not on pushing your products & services on them.