believe they rule the world (and you), and honestly, they kind of do.
Every form you fill, every product you browse, every dodgy cookie banner you try to click past was placed there by a web developer quietly shaping your experience.
“I just want a simple website.”
It’s the phrase every developer hears seconds before they descend into a Kafkaesque journey of vague requests, zero content and crushing blame.
How we look, smell, talk and move at meetings and networking events, shapes the way others respond to us.
It’s uncomfortable but true.
Over the years, I’ve had some of the toughest conversations with clients around these points, from addressing poor hygiene to telling a director that their emotional outbursts are undermining their authority.
Everybody has one dangerous blind spot: EGO and it quietly sabotages persuasion.
Instead of focusing on the customer, ego-driven marketing focuses on us:
Our engineers are the best.
Our service is unique.
Our brand is what people want.
The problem? Nobody cares.
If you only sell your product or service as a thing, you’re competing on features, price, and empty promises.
You’re marketing yourself as a commodity, no different from the next option in a Google search.
But when you shift your perspective and see your role as bridging the gap, everything changes.
You’re no longer selling coaching sessions, software, training, or consultancy.
You’re selling transformation a bridge from where someone is now to where they desperately want to be.
That bridge is what people are really buying.
Graphic designers, by nature, are artists, which means yes, they are sensitive.
They feel things deeply. They have opinions about whitespace. So when they send you three carefully crafted concepts and you respond with,
“I showed it to my cousin and she doesn’t like the orange,” something inside them dies.
You’ve basically thrown a glitter grenade into a Buddhist monastery.
Why Your Marketing Plan Might Be One Bridge Collapse Away from Disaster
Tired of marketing agencies who think post-tensioning is a yoga pose?
In the world of bridge inspection and structural investigation, choosing the wrong marketing partner can cost more than just your budget it can cost your credibility.
Discover the three critical traits your marketing firm must have, and why industry knowledge isn’t a bonus – it’s non – negotiable.
Don’t stitch drill your strategy read on before you waste another penny.
Read this before your next SEO invoice lands.
SEO companies don’t know your business better than you.
They can help with technical magic, but they can’t make your website connect with your audience. That’s your job.
And the best part?
Most of what really improves your website doesn’t cost a penny writing clearer content, simplifying navigation, using the words your customers use.
It’s about relevance, not robot worship.