MARKETING EXPERIENCE
BUYER PSYCHOLOGY
INCLUDED
Services. Underpinned with Neuroscience & Behavioural Science
We Engineer Real Marketing Success
Neuroscience to raise your profile, profits & peace of mind
Most marketing does not have a function problem, it has a connection problem. Websites, Social Media, SEO etc, function the same for everyone, the difference in success, is content that connects and content that does not.
The issue really is that simple, for example, if your website functions correctly, but is not driving sales then it is not saying what it needs to say to those visiting, this is the same for any marketing effort and creative you put in front of your potential customers.
Fortunately there is often no need to waste time and money on rebuilds, the objective is to enhance what is already in place and for most clients that has been primarily amending the content and visuals, by taking cues about your target audience from Human Behavioural Insights, Buyer Psychology and Critical Thinking.
Our Non Destructive marketing Technology™ is literally taking the concept of NDT within the built world – where the aim is to get as much data, with as little damage, as quickly as possible, empowering the asset owner to move forward according to their plans – and applying the same principles to your company marketing.
We discuss what is already working and build from there. It is far more likely that the marketing you have in place and the team you employ are not in need of replacing, It makes no sense to us to waste time, money, and momentum by putting your marketing efforts back to square one.
Future Proof your Success. Step into the world of Neuroscience Marketing
Consultancy with Cognitive Clarity
Considered coaching or mentoring?
Then this is for you!
Meet the marketing authenticity demand
Before 𝔸.𝕀. many of your prospects were already ‘Marketing Resistant’ – [researchgate.net] – and the antidote is authenticity.
Now with the prevalence of 𝔸.𝕀. prospects are even more wary, therefore it is vital to get the consultancy that meets the authenticity demand.
Ensure your business decisions, don’t 𝔼dge 𝔾rowth 𝕆ut
When we become aware of our own bias, ego, trigger points and preconceptions we begin to see where we muddy the waters during our internal conversations and during our interactions with others.
Discover how to give others what they want, without giving all of yourself.
Across business planning and marketing efforts, cognitive clarity and critical thinking, alleviate the missteps, that can lead to wasted time and money.
It’s not just about what you are doing, it is why and having a focus that is unclouded by preconceived ideas and unfounded concerns.
Understanding how our brain and body naturally react to various situations enables us to appreciate another’s actions from their perspective without becoming overwhelmed or pulled into their chaos.
We can also begin to take in the world as it’s being presented to us, unfiltered by our preconceptions, we can take a mental step back and observe and participate without acting out in a way that does not serve us, because beating others intellectually or otherwise is never a maintainable solution.
🔻 Behavioural disciplines used:
☑️ Buyer Psychology to quality control the promotion efforts of your marketing & sales team
☑️ Critical Thinking to ensure that any perceived problems are accurate, before seeking a solution
☑️ Communication Discipline to manage your internal thought patterns & preconceptions
🔻 Marketing disciplines used:
☑️ Buyer Psychology for content creation
☑️ Critical Thinking to cut through the noise
☑️ Communication Discipline for meetings
🔻 Where it can be applied:
☑️ Digital Content: people are craving authenticity, let’s create that!
☑️ Searched Content eg SEO/AEO: are viewers encouraged to click through?
☑️ Personal Interactions: Become significant by making others significant
🔻 Ad-hoc options :
🕝 Hourly: £180* – online or in-person
🕐 1/2 day (3.5 hours): £595* – online or in-person
🕘 1 day (7 hours): £995* – online or in-person
🔻 Ongoing:
🗓️ Monthly (no contract) £1995*
– carry unused hours to the following month
– unlimited message & phone support
– 10 hours of online / 121 meetings / assist
*price may vary on complexity or attendee numbers. ex vat
🔻 Express your interest:
New Client Offer
Learn fast, Earn faster
3 hour Behavioural Crash Course
Let’s do a deep dive into your business, where you control the consultation with your issues, questions and aims. I will bring the science.
Feel free to invite a co-worker to carry out amends as we talk.
🔻 In 3 hours we cover:
☑️ Buyer Psychology for content creation
☑️ Critical Thinking to cut through the noise
☑️ Communication Discipline for meetings
🔻 Where it can be applied
☑️ Digital Content: people are craving authenticity, let’s create that!
☑️ Your Search Engine Listings: do they encourage viewers to click through?
☑️ Personal Interactions: Remove self sabotage and gain influence in the room!
The above are broad examples, applications will be tailored to you.
🔻 Express your interest
Team Workshops
Learn together & Grow
Align your whole team to outperform the competition
We either win as a team or we fail as individuals. In-house staff, out-sourced staff & company representatives all must be clear & focussed on what they say & why they are saying it.
🔻 Who is it for?
Business owners and managers who have a marketing team in-house or a mix of in-house and 3rd party marketing assistance, but either uncertainty or results are indicating a lack of cohesive focus.
☑️ Upgrade your team’s existing skills with a practical, Neuroscience Marketing & Behavioural Science led workshop that hones their focus on to what your audience needs and how they make decisions.
☑️ Go beyond quick fixes and passing trends and take advantage of the the words, language and psychological insights that will draw your audience to you and put a stop to all your marketing efforts draining money, time and effort.
𝐍.𝐁.
No-one likes to be told they are wrong, especially in front of their boss. This is why the workshops are focussed on adding the science insights and never devaluing their efforts to date.
🔻 Options available:
🕝 Power Hour: £245* – online or in-person
🕐 1/2 day (4 hours): £795* – at client premises
🕘 1/2 day (8 hours): £1495* – at client premises
Time can be extended on the day if available
*price may vary on complexity or attendee numbers. ex vat
🔻 Express your interest
Contentment
This is not ChatGPT
Words have the Power to Build and the Power to Destroy
Authenticity keeps you safe in this world of A.I. The benefit of quick content generated by A.I. runs the risk of most companies sounding very similar. Plus people are suspicious of ‘fake content’ and seek authenticity in what’s written.
🔻 Weary website owners
Many business owners find themselves in a never-ending cycle of rebuilding their website every 2-3 years because it’s ‘not working’ or feels ‘dated’, however bear in mind that; design is subjective, Content is the connection that is often overlooked
Unless there is functionality missing, it is not the website ‘build’ that is failing, it is the content, yet most attention and money is spent on a different ‘look and feel’ and little time is spent on what the website is actually saying.
If your website is clean, logical and useable, amend the content to create the authenticity your potential customer is looking for.
🔻 Each page includes:
☑️ Content can be either edited or created from new
☑️ Existing photos & graphics enhanced – alternate visuals can also be offered* Limits apply
☑️ Each page adjusted or set up for Search Engines & their Listing effectiveness
☑️ All content underpinned by science not luck
🔻 Suspicious SEO purchasers
Why should your listing amongst your competitors be the one that prospects click on? If your headlines and description on your listings are not attracting attention, then they won’t. Let’s fix that with some Buyer Psychology.
🔻 The written word
Content written to promote services, products or to showcase your knowledge via blogs and articles all benefit from the adoption of Buyer Psychology before being released onto the wild. If you wish to not look like ChatGPT threw up everywhere get in touch.
🔻 Register your interest
Let’s detect any hidden defects in your marketing
“His willingness to work alongside me and my aims has resulted in revenue of 6 figures being easily attributed to his efforts and made our promotion far more enjoyable than I thought it could be!
His insights on how people think, I believe was very significant to the promotional and marketing success of HTA. Highly recommendable!
I worked with Jon for over 15 years up until 2025, where his expertise on business promotion and strategy helped put HTA firmly on the map.
By all means contact me for a reference”
– Warren Thomas
– Henderson Thomas Associates