& how to promote it.
let's ensure they find you & contact you!
and human behavioural marketing insights
marketing team has a gap
in their knowledge of your industry
Be intentional about how you want to be viewed.
Welcome,
to Non Destructive marketing Technology™
Innovative Marketing Built on the Principles of Structural Investigation
Just as Non-Destructive Testing (NDT) in the Structural Investigation industry assesses the integrity of an asset without causing harm and providing critical insights to affect strategic decisions moving forward, Civil Engineering Marketing (CEM) applies the same principle to your marketing.
We call it Non Destructive marketing Technology™, a unique, insight-driven approach that identifies opportunities, strengthens your market presence, and fuels growth without disrupting your operations or damaging your reputation.
CEM empowers your company to market more effectively and influence more elegantly in three vital ways:
1. We reduce the damage of wasted time and money because we know your industry and audience needs.
2. We maximise your promotional impact individual influence with our understanding and application of marketing psychology and human behavioural insights.
3. We increase the speed you can make improvements with access to a broad range of skillsets working to your objectives.
We are Civil Engineering Marketing 'CEM'
A niche B2B marketing agency exclusively serving structural engineering, civil infrastructure, testing, inspection and investigation firms. Combining technical credibility with cutting-edge marketing psychology.
CEM helps engineering companies position themselves as experts, win tenders, and increase inbound leads through content, digital, and behavioural strategies.
We Bring
Marketing Expertise Built from Inside the Civil Engineering Industry.
“20 years of marketing experience within the Structural Investigation sector.
I’ve worked alongside leading authorities, technology developers and front line experts who shape the industry.”
Jonathan Smith – Director
Marketing firms who don’t or simply cannot understand your industry will waste time trying to decode your skills and services, this can be time consuming, expensive and they they need to focus or they will may reduce your complex services to vague generalisations which strip away your credibility.
We understand the nuances of structural testing techniques, from:
-
- PTSI and the benefits of Cable Stay Robotics
- The damage limitations & the data limitations of NDT
- The importance of the Rate of Corrosion over Corrosion
- The necessity of Strategic Breakouts for confirmation
- to name a few.
We know how these services fit into larger infrastructure challenges and client priorities. We also know how to communicate their importance without overwhelming or alienating your audience.
That’s the edge we offer: the ability to bridge the gap between engineering insight and market impact.
Are there hidden defects in your marketing?
Let us ensure your promotional foundations have no dangerous voids
We have 3 approaches to our Marketing Offering
Reach out to us to discuss which may suit your needs
Consultancy & Discussions
Strategic Insight for Meaningful Engagement
True influence begins with understanding. By aligning your message with the values and beliefs of your audience, you create connection, increase conversion, and achieve results all without compromising your integrity or vision.
Therefore, our Consultancy & Discussions service is designed to uncover the core psychological and behavioural factors that influence your audience’s perception and decision-making. We focus on identifying what captures attention and what causes disengagement to ensure your message resonates clearly and effectively.
Equally, we address internal dynamics. Personal bias and ego can unintentionally disrupt the clarity and impact of your marketing and communication strategies. By fostering greater self-awareness and objectivity, we help your team communicate with greater empathy and effectiveness.
Through an application of behavioural insight across marketing touch-points and interpersonal interactions, we position your brand and representatives to be perceived more positively, enhancing trust and engagement.
Workshops & Keynote Talks
Aligning Teams Around Buyer Psychology and Strategic Impact
Our workshops offer a focused, collaborative environment to align your internal teams around the core drivers of customer decision-making — specifically, the emotional and psychological needs that influence buying behaviour.
We encourage the participation of third-party providers you currently work with, ensuring a unified approach and maximising return on investment. In many cases, significant improvements to your marketing direction and execution can be identified and implemented during the session itself.
Keynote Talks: The Strategic Power of Human Behavioural Insight
Our keynote sessions explore the critical role that Human Behavioural Insights play in effective marketing, strategic decision-making, and high-impact personal interactions.
Designed to engage both mind and message, these talks offer fresh perspectives grounded in behavioural science — delivering content that resonates across all levels of your organisation.
Attendees leave not only informed, but inspired, with greater self-awareness, improved decision-making confidence, and a deeper understanding of what truly drives people and performance.
Full Marketing Service Suite
Positioning your business as a trusted authority
In a technically driven industry where trust, precision, and expertise are paramount, effective marketing must do more than attract attention — it must build credibility, communicate complexity clearly, and differentiate your capabilities in a competitive field.
Our full-service marketing suite is designed specifically for structural and testing investigation firms. We combine strategic insight with industry knowledge to position your business as a trusted authority.
From brand development and digital presence to targeted campaigns and technical content creation, we align your marketing with the unique demands of your sector — helping you win work, strengthen reputation, and grow sustainably.
Take advantage of our open door policy and send us any questions you may have about marketing in general or a decision that you believe may need a second opinion on. Even if you do not use us, we will be glad to help you move forward informed.
Why our clients choose us
“We are the only marketing firm in the UK engineered from within the structural testing & investigation industry
combining real-world technical understanding with proven behavioural marketing strategies
to help you win work, influence buyers, and grow consistently.”
Showcase your technical knowledge using marketing science, not guesswork.
Have a question about marketing or need a second opinion on a decision? Our open-door policy means you’re welcome to reach out—whether or not you choose to work with us. We’re happy to offer honest, informed guidance to help you move forward with confidence.
Interested in a free consultation on marketing strategies tailored to the Civil Engineering industry? Learn how awareness of human behavioural insights of your target audience can deliver real impact. Just send your request through the form.